Peanut Butter Jelly Brownies | Vegan & Gluten Free | Livia's Kitchen
Marketers now have access to hundreds of different platforms and can easily create content with the click of a button. Think about it this way - the brand experience begins for consumers the moment they type in a search on Google to fulfill a need or to solve a problem. Guess which brands are still on that list?
So, not only do consumers expect brands to be on social networks, but they expect them to engage them, too. Social media has created this kind of feedback loop, which has led to a more transparent marketing landscape. People know more because they have access to more media, which makes them less trusting of previously polished marketing messages sent out by brands. This is why earned media has become the go-to for many brands, especially when it comes to creating and maintaining brand engagement.
Dogs and Peanut Butter – a Match Made in Heaven
Essentially, earned media is any content created by consumers about your brand. It can include things like:. Applebee tapped into something a lot of social media users love to do — take pictures of their food.
With their Fantographer campaign, they invited consumers to share pictures of their dinners. In response to this, they came up with a side campaign that taught users how to take great photos of their food. Hardcore Instagram fans jumped at the opportunity to make their photos stand out and, in just three months, images marked with the Fantographer hashtag appeared in 78 million Twitter timelines. High-end watch retailer Shinola saw an opening for earned media and ran with it for their MyShinola campaign. As soon as someone had purchased a timepiece online or in-store, the brand invited them to share a picture right away, tagging it with MyShinola.
Peanut Butter & Jelly: How to Find a Match Made in Heaven
For every image shared, the photographer is given full credit, which has allowed Shinola to open up personal dialogues and, therefore, personal relationships with each and every customer that has shared a piece of content. By implementing the campaign, Shinola has seen an increase in their visual post frequency, as well as a boost in engagement on their Facebook page. As part of the campaign, the university set up unified campaigns and events, like 'Homecoming', which brought together all colleges, campuses, departments, and students under the same hashtag.
Students now share selfies and content under the hashtag, with the social media team bringing it together to share it all in one place and keep school spirit high. As you can see, earned media and brand engagement go together like peanut butter and jelly. By generating consumer-created content that's deep, meaningful, and relatable, brands are able to reach potential buyers where they're hanging out, and create conversations with them that matter.
Instead of adding to the noise, they're actively nurturing relationships and giving consumers the chance to drive the connection in the way that suits them best. As a snack or a meal, they are a quick and easy way to make sure that no one leaves the house hungry. And if you need to refuel after a workout, these bars are just the trick for putting a little more energy into the tank. No special ingredients required!
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Just pantry staples blended together into one classic combination of goodness! Recipe adapted from Lovely Little Kitchen.
Share Pin. Line 8x8-inch baking dish with parchment paper and set aside.
Leave sides of paper long for easy removal of bars later. Cream butter and both sugars. Add egg and beat until blended.
Add vanilla and peanut butter and beat until combined. In a separate bowl, mix oats, flour, salt, and baking soda. Slowly add into wet ingredients until dough forms.
Related Peanut Butter & Jelly: How to Find a Match Made in Heaven
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